Retailer Snapshot |
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| Number of TAGs®: | 25+ |
| Type of TAGs®: | Allergen, Health, Lifestyle |
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| Applications: |
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| Results: |
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Client: Undisclosed Retailer
Challenges: Insights from the retailer’s regular qualitative and quantitative customer research found that one key area for improvement was in supporting dietary and allergen needs better. A common pain point was being unable to easily search or filter for products according to dietary needs.
How Spoon Guru Helped: Spoon Guru delivered 27 TAGs® encompassing a range of Allergen & Lifestyle TAGs®, as well as Health Lifestyle TAGs®, to cater to a broad range of dietary needs. These are currently powering filters on their shopping app.
Results, Return on Investment and Future Plans: the customer feedback for TAGs® has already been overwhelmingly positive and TAGs® will soon be launched across web and mobile web.
