The Schnucks Marketing Team wanted to launch a health program to help make it easier for customers to make the healthier choice, on any budget, and for all demographics. Here’s how Spoon Guru helped them to achieve just that through their Healthier Habits program.
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With a vision for being the healthiest grocery retailer to work and shop in the UK, Tesco launched a corporate initiative – ‘Little Helps’ aimed at making it easier for their customers to eat well and make small & sustainable changes towards health.
The Schnucks Marketing Team wanted to launch a health program to help make it easier for customers to make the healthier choice, on any budget, and for all demographics. Here’s how Spoon Guru helped them to achieve just that through their Healthier Habits program.
By partnering with Spoon Guru, Schnucks are now able to provide a program that enables the easy discovery and trial of healthier products while at the same time showing their customers that eating healthy can be affordable for everyone, regardless of budget.
Only 1% people in the retailer’s country eat according to dietary guidelines. Many of their customers are wanting to eat healthier but feel unclear as to how.
In 2018, Albert Heijn was not meeting its health and dietary product discovery needs in e-commerce because it was only able to look for dietary statements ‘on the label’, rather than a complete nutritional analysis and attribution of each product.
With a vision for being the healthiest grocery retailer to work and shop in the UK, Tesco launched a corporate initiative – ‘Little Helps’ aimed at making it easier for their customers to eat well and make small & sustainable changes towards health.
Insights from the retailer’s regular qualitative and quantitative customer research found that one key area for improvement was in supporting dietary and allergen needs better.
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