The Schnucks Marketing Team wanted to launch a health program to help make it easier for customers to make the healthier choice, on any budget, and for all demographics. Here’s how Spoon Guru helped them to achieve just that through their Healthier Habits program.
Solution
Recipe Discovery
Feature Posts
With a vision for being the healthiest grocery retailer to work and shop in the UK, Tesco launched a corporate initiative – ‘Little Helps’ aimed at making it easier for their customers to eat well and make small & sustainable changes towards health.
The retailer’s recipe search experience was initially quite clunky. Customers had no way of searching the 6000 recipes for those suitable for their dietary needs, and nutrition information wasn’t available on recipe pages.
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