The Schnucks Marketing Team wanted to launch a health program to help make it easier for customers to make the healthier choice, on any budget, and for all demographics. Here’s how Spoon Guru helped them to achieve just that through their Healthier Habits program.
Solution
Product Discovery
Feature Posts
With a vision for being the healthiest grocery retailer to work and shop in the UK, Tesco launched a corporate initiative – ‘Little Helps’ aimed at making it easier for their customers to eat well and make small & sustainable changes towards health.
This retailer’s e-commerce platform had been live for a couple of years with filtering for brand and health rating. However, it had only basic filtering for dietary preferences which was returning few and often inaccurate results.
Personalization represented a core business principle at Jet.com, and a key pillar for differentiating themselves against their competitors in driving loyalty & increased sales amongst US urban shoppers.
In 2018, Albert Heijn was not meeting its health and dietary product discovery needs in e-commerce because it was only able to look for dietary statements ‘on the label’, rather than a complete nutritional analysis and attribution of each product.
With a vision for being the healthiest grocery retailer to work and shop in the UK, Tesco launched a corporate initiative – ‘Little Helps’ aimed at making it easier for their customers to eat well and make small & sustainable changes towards health.
Insights from the retailer’s regular qualitative and quantitative customer research found that one key area for improvement was in supporting dietary and allergen needs better.