In today’s retail landscape, personalization is no longer a nice-to-have—it’s a must.
A staggering 91% of consumers say they are more likely to shop with brands that provide personalized recommendations. But personalization today involves much more than sending generic offers; it requires deep insight into individual customer preferences, especially when dietary restrictions are involved. Spoon Guru’s health and basket scores enable health-based segmentation which allows retailers to deliver highly relevant, personalized experiences at scale.
Consumers now shop in more nuanced ways than ever.
66% of shoppers buy groceries with dietary restrictions in mind, and Spoon Guru’s tools help retailers deliver the right product recommendations based on each individual’s unique shopping habits. One powerful application of personalization is in omnichannel marketing. This approach involves creating a seamless shopping experience across multiple platforms—such as in-store, online, and through mobile apps—while ensuring that the customer receives consistent, personalized messaging throughout. Imagine a shopper who prefers low-sodium products receiving push notifications through the retailer’s app whenever new low-sodium items are available. This seamless, omnichannel experience not only drives customer satisfaction but also builds loyalty.
One of the biggest frustrations for shoppers is receiving irrelevant marketing offers, with 72% of consumers stating they are annoyed by marketing that doesn’t consider their needs. To solve this, personalized marketing ensures retailers send promotions that align with the customer’s preferences. And there’s more: 77% of consumers find loyalty rewards or coupons valuable, reinforcing the idea that personalized incentives lead to better engagement. Consumers want to be seen and valued, and by providing tailored offers, grocery retailers can foster long-term loyalty while boosting revenue through personalized experiences.
By leveraging the insights gained from health-based segmentation, retailers can create these personalized experiences at scale, driving customer loyalty and encouraging healthier shopping habits.
In a world where consumers are increasingly seeking personalized and health-conscious options, this approach not only enhances the customer experience but also positions retailers as trusted partners in their customers’ health journeys.
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