Retailers are under constant pressure to diversify and emphasise their product offering through a health lens. However, differentiating “healthier” products is highly complex, requiring data-led nutrition and demanding attention from regulatory framework, nutritional guidelines, and product label knowledge.
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There’s a lot of uncertainty around which types of foods and drinks are the ‘healthier’ choices. With ingredients like sugar going by over 50 different names, it’s hard for consumers to make well informed purchase decisions.