Retailers are under constant pressure to diversify and emphasise their product offering through a health lens. However, differentiating “healthier” products is highly complex, requiring data-led nutrition and demanding attention from regulatory framework, nutritional guidelines, and product label knowledge.
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One of the most important aspects of a food retailer’s site is its search functionality. Without a robust system in place, you inhibit your customers’ ability to shop for the products they need. With the correct indexing customers can find what they’re looking for with ease.
Learn how Spoon Guru’s health-based segmentation empowers retailers to deliver highly personalized omnichannel experiences that drive customer loyalty, satisfaction, and healthier shopping habits by aligning with individual dietary preferences and restrictions. This is the final instalment of our 3-part blog series on personalization.
In the second of our personalization series, discover how Spoon Guru’s health-based segmentation helps retailers gain deeper insights into customer dietary habits, enabling them to deliver tailored experiences, foster loyalty, and encourage healthier purchasing behaviors. This is the second in our 3-part blog series on personalization.
Personalized nutrition is reshaping the way we shop. Here’s how Spoon Guru’s advanced health scoring system helps retailers to offer tailored recommendations that improve customer experiences and boost loyalty. This is the first of a 3-part blog series on personalization.
Front of pack product information alone doesn’t provide enough data to meet differential need states, and limits what a retailer can do. That’s where product data comes in.
Spoon Guru and Google have entered a strategic partnership to create innovative grocery retail solutions to better support consumer health and dietary needs. This will enable grocers and retailers to confidently categorise their product catalogue with increased accuracy, ensuring better coverage when it comes to search, filter, and recommendation results.
Spoon Guru announces the formation of a strategic partnership with Google Cloud to create innovative grocery retail solutions, starting with a product search and recommendations engine. The partnership is designed to create dynamic, personalised digital nutrition services readily available to people through technology anywhere, and at any time.
It’s no secret that we are seeing multiple economic and political issues that are affecting food retailers on an unprecedented scale. The issues that retailers face are not compounded to a single source, but a magnitude of factors. Economically, the imminent impact of rising energy costs has seen shoppers make fewer shops in recent months, with […]