Retailers are under constant pressure to diversify and emphasise their product offering through a health lens. However, differentiating “healthier” products is highly complex, requiring data-led nutrition and demanding attention from regulatory framework, nutritional guidelines, and product label knowledge.
Article Type
All
Content
All
Author
All
Feature Posts
One of the most important aspects of a food retailer’s site is its search functionality. Without a robust system in place, you inhibit your customers’ ability to shop for the products they need. With the correct indexing customers can find what they’re looking for with ease.
We’re thrilled to announce that Spoon Guru has been named in the 2024 FoodTech 500 list by Forward Fooding! This prestigious recognition celebrates innovative companies at the intersection of food, technology, and sustainability. We are honoured to be among the selected entrepreneurs from over 1,420 applicants across more than 50 countries. About the FoodTech 500 […]
When it comes to food shopping online, consumers depend on precise product information to make informed choices, especially concerning dietary needs and allergies. However, inaccurate data can lead to mislabeled products and incorrect search results, adversely affecting customer experience and safety.
GLP-1 medications are not magic bullets. Their efficacy is amplified when combined with evidence-based nutritional advice and sustained behavioural changes. Without these elements, patients may not fully benefit from the metabolic and appetite-regulating advantages of GLP-1 treatments. Digital tools and credible Nutrition AI solutions have the potential to bridge the gap between patients and experts, offering scalable, personalized support that enhances the effectiveness of GLP-1 treatments.
Understanding and measuring the impact of your omni-channel strategy is paramount for optimizing marketing efforts and driving business growth. This is the third instalment in a three-part series around best practices for a successful omni-channel retail marketing strategy.
Eight effective tactics that will supercharge your marketing efforts and position your brand as the go-to grocery retailer of choice. This is the second instalment in a three-part series around best practices for a successful omni-channel retail marketing strategy.
An effective omni-channel strategy requires a customer-centric approach. These key factors will help you achieve that. This is the fist instalment in a three-part series around best practices for marketing in retail.
Relying on product statements alone simply can not deliver the product discovery experience that shoppers want and need. Here’s why it’s so important to go beyond the statement and how our TAGs technology works.