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Feature Posts

The complex nature of defining “Healthy”

Retailers are under constant pressure to diversify and emphasise their product offering through a health lens. However, differentiating “healthier” products is highly complex, requiring data-led nutrition and demanding attention from regulatory framework, nutritional guidelines, and product label knowledge.

Are you confident in the results and coverage of your product search? Think again.

One of the most important aspects of a food retailer’s site is its search functionality. Without a robust system in place, you inhibit your customers’ ability to shop for the products they need. With the correct indexing customers can find what they’re looking for with ease.

Personalization in Grocery Retail: The Key to Building Customer Loyalty

Learn how Spoon Guru’s health-based segmentation empowers retailers to deliver highly personalized omnichannel experiences that drive customer loyalty, satisfaction, and healthier shopping habits by aligning with individual dietary preferences and restrictions. This is the final instalment of our 3-part blog series on personalization.

Unlocking Consumer Insights: The Role of Health-Based Segmentation

In the second of our personalization series, discover how Spoon Guru’s health-based segmentation helps retailers gain deeper insights into customer dietary habits, enabling them to deliver tailored experiences, foster loyalty, and encourage healthier purchasing behaviors. This is the second in our 3-part blog series on personalization.

Decoding Health: The Power of Scoring to Enable Personalized Nutrition

Personalized nutrition is reshaping the way we shop. Here’s how Spoon Guru’s advanced health scoring system helps retailers to offer tailored recommendations that improve customer experiences and boost loyalty. This is the first of a 3-part blog series on personalization.

Spoon Guru’s Immunity Support TAG Wins Digital Health Award

Spoon Guru has been selected as a winner in the 22nd annual Digital Health Awards® program for their Immunity Support TAG.

Can I “boost” my immune system?

Unfortunately there’s no magic silver bullet that is guaranteed to boost your immune health. However, there are ways to keep your immune system supported and in good form, which is welcome news is in these unpredictable times.

Spoon Guru launches Immunity Support TAG in the wake of Covid-19

Spoon Guru has announced the launch of a new ‘Immunity Support TAG’ in the wake of Covid-19, to help consumers find foods online and in stores to support their immune system.

Spoon Guru unveils world’s first, smart food recommendation platform at NRF

The AI-powered food search and discovery platform has rolled out their new ‘Health and Wellness Suite’ at NRF 2020.