Retailers are under constant pressure to diversify and emphasise their product offering through a health lens. However, differentiating “healthier” products is highly complex, requiring data-led nutrition and demanding attention from regulatory framework, nutritional guidelines, and product label knowledge.
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One of the most important aspects of a food retailer’s site is its search functionality. Without a robust system in place, you inhibit your customers’ ability to shop for the products they need. With the correct indexing customers can find what they’re looking for with ease.
Learn how Spoon Guru’s health-based segmentation empowers retailers to deliver highly personalized omnichannel experiences that drive customer loyalty, satisfaction, and healthier shopping habits by aligning with individual dietary preferences and restrictions. This is the final instalment of our 3-part blog series on personalization.
In the second of our personalization series, discover how Spoon Guru’s health-based segmentation helps retailers gain deeper insights into customer dietary habits, enabling them to deliver tailored experiences, foster loyalty, and encourage healthier purchasing behaviors. This is the second in our 3-part blog series on personalization.
Personalized nutrition is reshaping the way we shop. Here’s how Spoon Guru’s advanced health scoring system helps retailers to offer tailored recommendations that improve customer experiences and boost loyalty. This is the first of a 3-part blog series on personalization.
Phil Lempert speaks with Beth Johnson, the Founder and Principal at Food Directions LLC. With over 25 years of food policy experience serving inside and outside the government, Beth has some great insights to share! In this episode Beth and Phil discuss the front-of-pack systems helping shoppers to meet their health and sustainability goals, and Beth shares her insights on why defining ’healthy’ is so tricky in the first place.
Phil Lempert interviews Allison Delaney from Stop & Shop Supermarkets. In this episode they talk about innovating private brand products to meet shoppers’ health, wellness, and budgetary needs, and Allison shares some great insights into the development of the private brand products, the call for greater ingredient transparency when it comes to Free-From, and the potential of e-commerce.
Spoon Guru is proud to have received a Digital Health Award in the category of Web-based Digital Health Web-based Resource / Tool.
As an industry, we talk a lot about climate change and how it has an effect on the supply chain – what we haven’t heard a lot about is how climate change will have an effect on just how nutritious our foods will be.