Welcome to the Spoon Guru Blog

Feature Posts

The complex nature of defining “Healthy”

Retailers are under constant pressure to diversify and emphasise their product offering through a health lens. However, differentiating “healthier” products is highly complex, requiring data-led nutrition and demanding attention from regulatory framework, nutritional guidelines, and product label knowledge.

Are you confident in the results and coverage of your product search? Think again.

One of the most important aspects of a food retailer’s site is its search functionality. Without a robust system in place, you inhibit your customers’ ability to shop for the products they need. With the correct indexing customers can find what they’re looking for with ease.

Personalization in Grocery Retail: The Key to Building Customer Loyalty

Learn how Spoon Guru’s health-based segmentation empowers retailers to deliver highly personalized omnichannel experiences that drive customer loyalty, satisfaction, and healthier shopping habits by aligning with individual dietary preferences and restrictions. This is the final instalment of our 3-part blog series on personalization.

Unlocking Consumer Insights: The Role of Health-Based Segmentation

In the second of our personalization series, discover how Spoon Guru’s health-based segmentation helps retailers gain deeper insights into customer dietary habits, enabling them to deliver tailored experiences, foster loyalty, and encourage healthier purchasing behaviors. This is the second in our 3-part blog series on personalization.

Decoding Health: The Power of Scoring to Enable Personalized Nutrition

Personalized nutrition is reshaping the way we shop. Here’s how Spoon Guru’s advanced health scoring system helps retailers to offer tailored recommendations that improve customer experiences and boost loyalty. This is the first of a 3-part blog series on personalization.

The Modern Shopper: Sylvain Perrier from Mercatus Technologies

As the CEO of Mercatus Technologies, Sylvain Perrier is a true thought leader in the retail-technology industry. He sat down with Phil Lempert for today’s episode of The Modern Shopper to share some valuable insights on the sustained growth of e-commerce, the big challenges for retailers today, and how smaller grocers have a superpower that they can really use to differentiate themselves.

The Modern Shopper: Jane Wilcox from Fresh Thyme

Jane Wilcox has 30 years grocery experience, starting out as a bagger and moving up through the ranks. Having joined Fresh Thyme to lead their new City Foundry project in the middle of the pandemic, Jane has some great insights into the challenges and opportunities the US grocery industry is currently facing. She spoke to Phil Lempert about her experiences working in grocery as well as Fresh Thyme’s new store format in this episode of The Modern Shopper.

Shoppers rewarded for healthy baskets with Spoon Guru-Schnucks partnership

Spoon Guru has partnered with US supermarket chain Schnuck Markets, Inc. to develop and launch an exclusive, new healthy eating platform. Good For You helps customers make healthy choices by using a set of nutrition guidelines to identify products, such as fruits, vegetables, lean proteins and whole grains and low in added sugar and saturated fat, to help shoppers eat, feel, and live healthier. 

The Modern Shopper: Jessica Siegel from Gelson’s

Jessica Siegel has been the Staff Dietitian at Gelson’s for more than 20 years and is one of the leaders in the retail dietitian effort. She spoke to Phil Lempert about the importance of having consistent messaging around healthy eating, the value of tapping into trends like grab & go, and some of the challenges and opportunities for Retail Dietitians today.