Retailers are under constant pressure to diversify and emphasise their product offering through a health lens. However, differentiating “healthier” products is highly complex, requiring data-led nutrition and demanding attention from regulatory framework, nutritional guidelines, and product label knowledge.
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One of the most important aspects of a food retailer’s site is its search functionality. Without a robust system in place, you inhibit your customers’ ability to shop for the products they need. With the correct indexing customers can find what they’re looking for with ease.
Learn how Spoon Guru’s health-based segmentation empowers retailers to deliver highly personalized omnichannel experiences that drive customer loyalty, satisfaction, and healthier shopping habits by aligning with individual dietary preferences and restrictions. This is the final instalment of our 3-part blog series on personalization.
In the second of our personalization series, discover how Spoon Guru’s health-based segmentation helps retailers gain deeper insights into customer dietary habits, enabling them to deliver tailored experiences, foster loyalty, and encourage healthier purchasing behaviors. This is the second in our 3-part blog series on personalization.
Personalized nutrition is reshaping the way we shop. Here’s how Spoon Guru’s advanced health scoring system helps retailers to offer tailored recommendations that improve customer experiences and boost loyalty. This is the first of a 3-part blog series on personalization.
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We were proud to have been included in the FT500 list last year, and this year we’re thrilled to not only be included, but to now be listed in the top 100.
In January 2022, Schnucks launched their innovative Good For You program designed to help their shoppers make healthier food choices both in-store and at home. With the initiative having been very well received by media and customers alike, Allison Primo, Health & Wellness Strategy Manager at Schnuck Markets, spoke to Phil Lempert about the objective of the program, how it works, and what they hope to achieve from it.
Spoon Guru’s new Health+ product, available to retailers in the US, will help increase customer loyalty and support lasting behavioral change.