Welcome to the Spoon Guru Blog

Feature Posts

The complex nature of defining “Healthy”

Retailers are under constant pressure to diversify and emphasise their product offering through a health lens. However, differentiating “healthier” products is highly complex, requiring data-led nutrition and demanding attention from regulatory framework, nutritional guidelines, and product label knowledge.

Are you confident in the results and coverage of your product search? Think again.

One of the most important aspects of a food retailer’s site is its search functionality. Without a robust system in place, you inhibit your customers’ ability to shop for the products they need. With the correct indexing customers can find what they’re looking for with ease.

Spoon Guru Named Finalists in 2024 FoodTech 500

We’re thrilled to announce that Spoon Guru has been named in the 2024 FoodTech 500 list by Forward Fooding! This prestigious recognition celebrates innovative companies at the intersection of food, technology, and sustainability. We are honoured to be among the selected entrepreneurs from over 1,420 applicants across more than 50 countries. About the FoodTech 500 […]

The Hidden Dangers of Bad Data: Why Accurate Product Labelling Matters

When it comes to food shopping online, consumers depend on precise product information to make informed choices, especially concerning dietary needs and allergies. However, inaccurate data can lead to mislabeled products and incorrect search results, adversely affecting customer experience and safety.

Transforming Health: The Role of Nutrition and Technology in Maximising GLP-1 Treatment Outcomes

GLP-1 medications are not magic bullets. Their efficacy is amplified when combined with evidence-based nutritional advice and sustained behavioural changes. Without these elements, patients may not fully benefit from the metabolic and appetite-regulating advantages of GLP-1 treatments. Digital tools and credible Nutrition AI solutions have the potential to bridge the gap between patients and experts, offering scalable, personalized support that enhances the effectiveness of GLP-1 treatments.

A year in review with a peek into the future

A retrospective look at the significant trends that impacted both shoppers retailers in 2023, and a look to what we can anticipate in 2024.

Turning the tide against nutritional misinformation in the digital age

With accurate nutrition tools for digital creators & end users, scalable impact across both digital and physical food environments can be realised.

A successful omni-channel strategy: Measuring the impact of your marketing tactics

Understanding and measuring the impact of your omni-channel strategy is paramount for optimizing marketing efforts and driving business growth. This is the third instalment in a three-part series around best practices for a successful omni-channel retail marketing strategy.

A successful omni-channel strategy: 8 tactics you could deploy to supercharge your marketing now

Eight effective tactics that will supercharge your marketing efforts and position your brand as the go-to grocery retailer of choice. This is the second instalment in a three-part series around best practices for a successful omni-channel retail marketing strategy.