Retailers are under constant pressure to diversify and emphasise their product offering through a health lens. However, differentiating “healthier” products is highly complex, requiring data-led nutrition and demanding attention from regulatory framework, nutritional guidelines, and product label knowledge.
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One of the most important aspects of a food retailer’s site is its search functionality. Without a robust system in place, you inhibit your customers’ ability to shop for the products they need. With the correct indexing customers can find what they’re looking for with ease.
Learn how Spoon Guru’s health-based segmentation empowers retailers to deliver highly personalized omnichannel experiences that drive customer loyalty, satisfaction, and healthier shopping habits by aligning with individual dietary preferences and restrictions. This is the final instalment of our 3-part blog series on personalization.
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Spoon Guru announces the formation of a strategic partnership with Google Cloud to create innovative grocery retail solutions, starting with a product search and recommendations engine. The partnership is designed to create dynamic, personalised digital nutrition services readily available to people through technology anywhere, and at any time.
Personalization requires data collection and analysis, and data privacy regulates these practices. AI is the future of eCommerce personalization, ensuring individual identities are protected while helping to generate higher sales.
Spoon Guru’s new Health+ product, available to retailers in the US, will help increase customer loyalty and support lasting behavioral change.
Spoon Guru has partnered with US supermarket chain Schnuck Markets, Inc. to develop and launch an exclusive, new healthy eating platform. Good For You helps customers make healthy choices by using a set of nutrition guidelines to identify products, such as fruits, vegetables, lean proteins and whole grains and low in added sugar and saturated fat, to help shoppers eat, feel, and live healthier.