Personalized nutrition is quickly becoming a key trend as consumers increasingly seek diets tailored to their individual needs. But how do we quantify something as complex and nuanced as health?
A recent study by The International Food Information Council (IFIC) found that 63% of consumers are interested in foods that fit their personalized nutritional profiles. With food preferences becoming more complex, retailers face the challenge of catering to customers who now shop by specific product attributes and health conditions. 66% of shoppers report buying groceries with dietary restrictions in mind, and 43% of Americans follow specific diets like Keto, Mediterranean, or Vegan.
At Spoon Guru we take allergens and dietary attributes extremely seriously – accurate and transparent data is our bread and butter.
We go beyond the label and on pack statements and analyze ingredients as well as nutritional panels to assign correct attributes to each and every product. That in itself is complex enough, but identifying “healthier” foods becomes even more challenging. Spoon Guru addresses this by using advanced scoring systems. Each product in a retailer’s catalog is assigned a health score based on nutritional values. These health-based scores help quantify the complexity of health scales into manageable data points, making it easier for retailers to understand consumer habits.
For instance, Spoon Guru analyzes customer baskets and evaluates how closely they align with local dietary guidelines such as the UK’s Eatwell Plate or the US’s Food as Medicine initiative. These guidelines provide a framework for balanced, healthy eating, which Spoon Guru uses to assess how well a customer’s purchases align with these health standards. By doing this, retailers can better understand the health of their customers’ choices. According to research, only 28% of UK adults meet the recommended five servings of fruits and vegetables per day, so insights like these provide opportunities to encourage healthier shopping habits.
By offering tailored value, retailers can deliver relevant suggestions that improve customer experiences.
Consumers are frustrated by irrelevant marketing, with 59% of consumers willing to pay more to shop with their favorite retailer and 74% of consumers are more likely to shop with brands that offer personalized experiences. True personalization is the cornerstone of building loyalty, those that get this right will be rewarded with loyal customers. The first step to true personalization is understanding your customer segments.
More on that in the next post.
Read the full 3-part blog series:
- Decoding Health: The Power of Scoring to Enable Personalized Nutrition
- Unlocking Consumer Insights: The Role of Health-Based Segmentation
- Coming soon – Personalization in Grocery Retail: The Key to Building Customer Loyalty
