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Powering intelligent commerce at every touchpoint

Unlock revenue and increase loyalty through smarter shopping experiences that match your customers’ health and lifestyle needs

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64%
of shoppers exclude at least one food from their diet
(Spoon Guru Research)
$19Bn
is spent on specialty foods each year in the United States to avoid one of the top nine allergies
(Food Allergy Research & Foundation (FARE), 2020)
34%
consumers changed their diets since the onset of Covid-19 to feel healthier
(PWC Research)

Make it easy for your customers to love you

It’s a simple fact.

When you make it easy for customers to discover the foods they are looking for, you get happier shoppers, who buy more and stay loyal.

Spoon Guru enables you to deliver a seamless, personalized product discovery experience – across all touchpoints – that accurately reflects your customers’ dietary, health and lifestyle needs.

How intelligent commerce & smart shopping sets you apart

Spoon Guru’s AI uses behavioral and product data to deliver insightful, satisfying shopping experiences.
And every customer touchpoint provides us with more data to make your shopping even smarter.

  • Revenue
  • Omni channel experience
  • Customer experience
  • Health & sustainability
  • Now & Next Insights

When smart search, accurate filters and personalized recommendations make it easy for your customers to find exactly what they want, they buy more often and discover new products.

7x
higher conversion rate

41%
higher spend per shop

Build engagement through insight that can be seamlessly applied to every customer touchpoint.

Our highly accurate data enables:

  • Personalized swaps and recommendations every time a product is scanned in-store or viewed online
  • Preference-based goal score tracking and recipe suggestions on your loyalty app
  • Incentives and rewards that support your customers’ goals

Differentiate your brand with a personalized shopping experience that reduces customer churn and encourages returning shoppers to always discover more to buy.

2x
Returning customers who use filters powered by Spoon Guru spend more than double than those who do not.

Transform your ESG and CSR targets into an engaging customer retention strategy. Everyone loves a brand that understands how best to support their health and lifestyle goals.

1 / 4
Only 1 in 4 shoppers believe that supermarkets do enough to help them eat more healthily. (Spoon Guru Research)

70%
of all adults are motivated to make healthier lifestyle changes due to the coronavirus. (UK Gov)

Respond quickly to the latest changes in customer needs and developing trends.

Our AI continually analyzes evolving search trends, shopping behavior and multiple product attributes so you can optimize your category coverage, merchandising and promotional activity.

Our secret sauce:
here’s how we make it happen

It doesn’t matter how many PIMs you use to plot products against customer preferences if your data richness and accuracy is not 100%.

  • Enriched data
  • Intelligent Commerce

Our AI and enriched data does all the heavy lifting in analyzing whether your products, categories, recipes and content have real relevance for every single shopper.

We power intelligent commerce by overlaying smart TAGs® on each of your products to ensure you realize commercial value from happier shoppers.

Hear all about us

Excuse us while we blush a little, but here are some nice words about us from our retail partners.

“Schnucks is committed to promoting healthier choices for its customers, which is why we chose to partner with Spoon Guru and harness its unique, cutting-edge technology, built on six years of machine-learning algorithms, which provides invaluable data to retailers to help influence consumer shopping habits"
Joy Petty
Sr. Director, Retail & Brand Marketing
"Spoon Guru has had a really positive, demonstrable impact on our online grocery business"
Alessandra Bellini
Chief Customer Officer
"At Woolworths, we’re working towards a better tomorrow, and that includes making it easier for our customers to make choices that benefit their wellbeing. With our innovative Healthier Options tool, customers can quickly and simply consider more nutritious alternatives, while still enjoying the food they love. We know small changes add up, so opting for a healthier version of your regular afternoon snack or lunch box staple has the potential to make a difference"
Stevie Wring
Head of Nutrition and Health
"We made major steps within Albert Heijn about communicating Health, Diet & Lifestyle – online with filters, search and front of pack icons, & in-store mainly with Vegan flat-cards. Spoon Guru really speed up this process by enriching our data and sharing knowledge"
Viktor Bos
Data Manager
"We want to make it easy for customers to shop with us online and help them make the right food choices. Adding the Spoon Guru technology to Tesco.com is another help for customers… it makes a big difference to those with specific diets and tastes"
Alessandra Bellini
Chief Customer Officer
“Launching something that hasn’t been done before is never easy, but the team of experts at Spoon Guru went out their way to ensure our vision for the Good For You program became a reality. Spoon Guru’s nutritional expertise and customer service are both top notch and the implementation was seamless”
Joy Petty
Sr. Director, Retail & Brand Marketing
"During integration phase of Spoon Guru’s Healthy Little Swaps API to Tesco’s Global Recommendations Services API, Spoon Guru team have shown the highest level of professionalism while complying fully with the Tesco’s strict API latency and functional requirements at a high standard and delivering the full API handshake and service launch at minimum development costs on Tesco side with no delays. This is one of the smoothest service integrations we have ever had with a trusted third party"
Saied Abedi
Principal Product Manager
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